Wednesday, October 23, 2013

Final day of Idea Festival recap

The final day of Idea Festival has been a melting pot for eccentric speakers talking passionately on an array of topics.

Among those topics:
-Using art to bring people together
-Grants given to non-traditional artists
-Are we Rome?
-The benefits of negative thinking vs. positive thinking
-Making education a global priority
-Purpose driven brands
Here are the important takeaways from the speakers:

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Rafael Lozano-Hemmer uses art in communities to bring people together to interact with the art and each other.

Takeaways- In the art world absence and presence aren't mutually exclusive, they can coexist. Art is about a communion of people and a moment of complicity.
To learn more about Rafael and his projects visit lozano-Hemmer.com.
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Creative Capital helps fund artists' projects though grants.

Takeaways- "Artists are entrepreneurs in the creative arena." What's the role of ugliness in art? Art imitating reality, life & intent to tell a story about what's real.
To learn more about Creative Capital and their artists click here.
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Cullen Murphy spoke on the comparisons of America to ancient Rome.
Takeaways- Important parallels of Rome to America:
1. The sense of manifest destiny
2. Power of assimilation
3. Privatization
4. Outsourcing of military functions to private companies.
To learn more about Cullen Murphy visit his website.
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Oliver Burkemann, a writer, spoke on how to achieve happiness by using negative thinking instead of positive thinking.
Takeaways- Four negative thinking tools that can help make you happier:
1. Sometimes it's helpful to focus on the worst case scenario. Focusing on the worst case scenario can be a good antidote to anxiety. This is called defensive pessimism.
2. Practice non-attachment. This will give you a sense of relation to your thoughts and help you be present.
3. Recognize that uncertainty can be a creative force. The quest for uncertainty blocks the search for meaning.
4. Don't forget that you're going to die. It gives you a gentle reminder that there is a finale to your life and not to waste it. The subliminal reminder of the thing we all share helps unloads our compassion.
To learn more about Oliver's method visit http://www.oliverburkeman.com/.
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Tererai Trent is the founder of Tinogona which builds and repairs schools in rural Zimbabwe and was featured on Oprah.
Takeaways- There is no greater education than the realization that we all have a role in making the world a better place. Your dreams have meaning if they are only connected to your community.
Tererai had a dream for education and her dream became her great hunger.
To learn more about the work that Tererai's company is doing please visit tinogona.org.
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Kris Sirchio, former CMO of Brown-Forman spoke about the purpose driven brand. For purpose driven brands it's not about what people buy, but what they buy into.
Takeaways- There are three things that purpose driven brands do:
1. They activate higher ideals.
2. They build authentic relationships
3. They help make the world a better place.
To learn more about Kris visit his LinkedIn page by clicking here.

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